Sunday, November 28, 2010

Trend Alert: A Touch of Color!

One of the biggest trends going on these days that we love are brides with colored shoes! It is simply adorable. It is a great way for a bride to wear a touch of her wedding colors while keeping her dress the traditional white or ivory. And the best part is you can always wear your shoes again! 

Wednesday, November 10, 2010

Watters & Wtoo Preview Party & Trunk Show

Tomorrow, November 11, 2010 we will be having a Watters & Wtoo Collection Preview Party in our store! Come see their beautiful gowns from their Spring 2011 collection. You don't want to miss out on these great gowns! The party is at our store at 2438 W. Anderson Lane Austin, TX 78757 from 6 p.m. - 8 p.m. RSVP to

On Friday and Saturday we will be having our
Watters & Wtoo Trunk show in the store. If you can't make it to the party, call for your appointment to try the gowns on for yourself. We would love to see you there!

Below is an interview with Maria Prince, Vice President of
Watters, on their new Spring 2011 collection...

Your Wedding: That one moment in time when the memories, hopes, and dreams of all who have come before guide you down the aisle and into a world that is new, vibrant, and yet to be lived.

Your Bridal Gown: Layers of delicate lace reflecting an old world charm in a gown instantly fresh, young… and distinctly you. The old handing the future over to the new… It’s your wedding day, and you look amazing!

“The past represents so many wonderful traditions, not only in fashion but in all aspects of life,” says Maria Prince, Vice-President for Watters bridal gowns. “To us, it is all about taking what was important and swirling this together with what is modern and original.”

Blending of vintage has been a constant in the Watters collections, and their Spring 11 line carries this tradition forward for their next generation of brides. This year the Watters’ designers selected vintage ingredients such as laces and ribbons, and used techniques such as hand-rolled flowers and delicate beaded embroidery patterns, combing them with contemporary fabrics and shapes to create an array of magical once-upon-a-time gowns.

Layering of fabrics definitely plays a part in the Spring 11 Watters line. Tulle over silk taffeta and embroidery over washed-silk organzas lend to a very romantic look. Brides will also find layers of laces with subtle floral designs and other inspirations from nature.

Our designers remain aware, embracing all that is around us, as so many elements play into a design,” says Maria. “Our teams pour over design books from years past, unearthing treasures from boutiques across the globe.” She adds that the 1950s and 1960s remain particularly inspiring as the silhouettes then were graceful, ladylike, and offered such great detail.

The Spring 11 line is a culmination of 23 years of passion for what the Watters team does. “Our designs continue to evolve. We are always challenging ourselves to go further, to reach new heights when it comes to bridal gown design,” continues Maria. “Our goal is to make each bride feel fabulous on her big day. Our designs for Spring 11 certainly set the stage for each bride to be radiant as she steps onto the aisle.”

Maria’s advice to today’s brides as they begin searching for that one gown for that one day: “Follow your heart. Your gown is a reflection of your most beautiful self. Stay true to your instincts.”

Serendipity Bridal is so excited to offer our brides this opportunity to preview the Watters Spring 2011 gowns. Please join us on Thursday evening, November 11, for the preview as well as food, drink, and an opportunity to meet and visit with Watters Vice-President Maria Prince. RSVP to

Then, join us again on Saturday, November 13 for the Watters trunk show! Serendipity serves mimosas and freshly baked cookies to our patrons throughout the day each Saturday.

We hope to see you there!

Thursday, November 4, 2010

Blush by Jim Hjelm Trunk Show

Hello ladies! November is the month of trunk shows for Serendipity. This weekend we have the Blush line in town. These dresses are young and fresh with clean lines and fun colored sashes!

To make your appointment call us at 512.374.9492. We hope to see you there!