Thursday, September 29, 2011

Jim Hjelm Trunkshow this Weekend!

We are officially booked up this weekend for an amazing viewing of the "Best of" and runway gowns for the Fall 2011 Jim Hjelm Trunkshow. Limited spots are available on Friday and possibly spill over appts before and after hours on Sat.

This huge turnout is no surprise given the amount of media and press attention that this collection has received. Within this great showing are amazing gowns ranging from glam trumpet styles, to textured ball gowns....this season really has it all!

Jim Hjelm is known for his whimsy and romance, and the remarkable silhouettes are just one more reason that this designer is swoon worthy in my book.

Let's not forget our covergirl gown!

Wednesday, September 28, 2011

Molly Sims Wedding Gown Photos

STUNNING!!!! Totally gorgeous!

I love the overall look that Molly Sims chose for her wedding. The balance of the formal hair and trimmed veil paired with the ease of the slim lace and organza gown, create a bridal style that is elegant and lovely.

The lace Marchesa gown is beautiful with an illusion neckline and flutter cap sleeves.

The ballerina bun surrounded with a braid and adorned with a jeweled brooch is the PERFECT choice to create a clean look, and keep the attention on her gorgeous mug. I love the lace trimmed veil placement under the 'do.

Can we talk about these adorable bridesmaids?? They each wore different floor length Elizabeth Kennedy designs in neutral shades. They don't match..but they certainly "go."

Does this wedding inspire you? Let's check out some options to recreate this style without cloning it.

These WTOO, Watters and Paloma Blanca gowns give a similar style and shape as the Marchesa. Sheer sleeves and variances of lace to silk fabrics allow for a soft silhouette and romantic feel.
This is another take on a neutral palette..... ranging from soft stone to creamy beige with black belt accent...and if you are going to mix fabrics, colors and styles, go ahead and give a length variance....rules schmules!! Watters bridesmaids give a huge range of styles to select from.

Gotta admit, this celebrity wedding style will go down as one of my favorites. There just appears to be this overall happy vibe, and heart warming personal touches throughout the photos. Cheers!

photo credits:,, Flynet pictures,

Monday, September 26, 2011

Molly Sims Marries!!

The host of Project Accessory, Molly Sims, gets married over the weekend in the Napa wine country. According to E!online, Sims wore a Marchesa gown, and jewelry by Lorraine Schwartz. Pictures are still not released, and although this former Sports Illustrated swimsuit model would stunning in just about anything, I would love to suggest a couple of designs that I would love to see this beauty wear down the aisle.

Given the intimate setting of a small guest list in the Napa Valley wine country, these lighter and slimmer gowns would be totally appropriate, and super-duper flattering.

Watters San Francisco is such a similar silhouette to this gown worn recently by Molly, this would fit right into her boho-chic style.

Lazaro LZ3169 fit and flare organza gown would be amazing on this supermodel for so many reasons...the fitted nature, yet ease of the shape would show off her great frame without adding too much structure to take away from the softness of her style, and the organic feel of the overlay and the textural petals would almost float down the aisle in the wine country.

Photos courtesy of DailyMail, wire images and getty images

Friday, September 23, 2011

Bridesmaids: We Adore You!

In celebration of the highly anticipated release of The Bridesmaids movie to DVD, I wanted to take this Friday and give thanks to all of the special ladies out there that make up the beautiful bridal parties that we love to celebrate. You are fantastic, fabulous, and adored!

Here are just a few from our favorite designers: Lazaro, Watters, WTOO, Jim Hjelm, Monique Lhuillier, and Liz Fields.

Wednesday, September 21, 2011

October New York Bridal Market

Tickets are booked, and schedules have been set....we are looking forward to another season at Market to view the upcoming styles in bridal fashion!! We will also unveil a new season of Serendipity's bridal belts and accessories based on inspirations straight from the runway....super exciting stuff!!

Be sure to follow The Serendipitist blog and our Facebook page, and I will share our behind the scenes happenings, and give a sneak peek of what these amazing designers have in store for brides to be!!

photo courtesy of

Monday, September 19, 2011

Emmy Awards Gown Review

I would love to see the huge rise in downloads of Chris DeBurgh's '96 hit, "Lady in Red" after last night's chrimson tide hit the red carpet. Good gracious, there were a ton of red gowns out there!

My fav of team RED? Nina Gobrev in Donna Karan. The fit is immaculate, and the hem is modern, but doesn't take away from the overall fluid line of the gown. I love the variation on a traditional sweetheart neckline. Very Lazaro esk.

Kelly Osborne in J Mendel is the gown that I would most love to see in ivory and on a bride. I adore the straps, and the proportion of the mermaid silhouette. Pretty fantastic. Great tip for brides: create straps like these with a seamstress to a similar shaped gown and get a custom look!

Sarah Hyland wins for best use of an accessory. This belt is such a great addition to the one shoulder salmon, pleated chiffon gown. Bridal belts still melt my heart.

Heidi Klum was adorable in her sassy short number by former Project Runway winner, Christian Siriano. Love bouncy, textured hems?? We do too!

Cat Deeley could trade her clutch for a bouquet and be a beautiful bride in this Monique Lhuillier strapless. Overlays are really big this season in bridal as well. Lazaro has an amazing option in the Spring 2012 line.

The Emmys host Jane Lynch looks regal in her David Meister jeweled toned strapless. Hmmm.... look familiar Amsale girls?

Drumroll please....My overall favorite of the night?? Glee's Heather Morris in this amazing purple plunging neckline gown with fantastic ruffles cascading down the skirt stands out amongst the crowd and commands attention. (the good kind of attention) IN LOVE!

Wanna take these runway styles off the red carpet and to the chapel?? Will do. See if you can match up the Monday game. ;)

Friday, September 16, 2011

Recent Issue of BRIDES Magazine

How much did I love opening up the recent issue of BRIDES Magazine, only to be welcomed by these two familiar knockout gowns in the first couple of pages???? FABULOUS!!!

Wednesday, September 14, 2011

First Peek at Liz Fields Spring 2012 Ad Campaign!!

I am beyond excited to have the privilege of being the first to share these amazing photos of the Liz Fields Spring 2012 bridal and bridesmaids ad shots!! These gowns stole my heart when we debuted them on the runway at the CMT network filming, and these adorable photos capture all of the greatness that I had fallen in love with. ENJOY!!

The new collection of bridal gowns totally embrace the retro, romantic and edgy style that has made Liz Fields a cult favorite. Fabulous beadwork and yummy shades of blush sprinkled the gowns this season, and I LOVE IT!

The bridesmaids gowns are beyond uber cute!! The silhouettes are sassy and unbelievably flattering. This collection is full the most fabulous colors and rich fabrics that photograph incredibly....obviously!

Monday, September 12, 2011

New Lazaro Gown

Perfect for a Spring 2012 wedding, this Lazaro knockout hits all the marks for a season show-stopper! With open arms, we gladly welcome the arrival of LZ3161. In love already!!

Thursday, September 8, 2011

New Monique Lhuillier Bridesmaids Dresses Arrive

They are in, and they are GORGEOUS!!

It's all about the fit and fabric this season. In true Monique style, these lush and rich fabrics simply ooze with romantic sophistication. These are gowns, ladies...not simply bridesmaids dresses. Roll out the red carpet!

Buyer's picks:

Style 450031 is simply stunning! The fabrication on the hem of the skirt is unique and lovely to say the very least. This movement of this gown oozes romance....Perfection!

Style 450029 is one of the prettiest empire waisted gowns I have seen. The draping is so flattering and the floral detail at the bust is soft and delicate. SPECTACULAR!!

Photos courtesy of

Monday, September 5, 2011

More Fall 2011 Gowns Arrive

There are some FANTASTIC new gowns that have arrived at the bridal salon this past week!!

Jim Hjelm 1155
Ivory Organza body skimming silhouette bridal gown, one shoulder neckline accented with floral detail, asymmetrical elongated draped bodice with floral bodice, sweep train

Watters Santa Rosa
Ivory tulle strapless dress with draped bodice, tiered tulle handkerchief ruffles and sweep train.

WTOO Chelsea
Ivory organza strapless gown with draped bodice, flange ball gown skirt, and Swarovski crystal and floral appliqued belt. Puddle train.

Watters Carmel
Light and airy white washed silk organza strapless dress with draped bodice and chapel train. Shown with the ivory "Sunset" belt style 9004B (sold separately).

WTOO Primrose top and Poppy skirt
Ivory lace corset top embellished with Swarovski crystals and floral appliques and lace up back detail.
Ivory silky taffeta bustled skirt with tulle overlay. Chapel train.

Jim Hjelm Blush 1150

Ivory Silky Taffeta A-line bridal gown, halter neckline, natural waist accented with floral detail, sweep train.

Anais 1130
Ivory silk satin sweetheart neckline corset with embroidered floral detail and mermaid side swept skirt.

Friday, September 2, 2011

Amazing Designer Sample Sale

Labor Day Sales Weekend is not only for patio furniture and barbecue grills.....we have got the best of the best designer sample gowns marked down to UNBELIEVABLE prices!! We are talking Melissa Sweet, Romona Keveza, Lazaro and Watters, just to name a few!! Sample gowns are perfect for brides on a budget, short engagement time frames, and nabbing the celebrity trend of wearing two gowns!!

We have amazing seamstresses that can fit the gowns to your body type, and all the accessories you could possibly need to complete your bridal look!

Thursday, September 1, 2011

More Kendra Scott Jewelry

I cannot get enough of these fabulous fashion pieces!! We had an amazing time yesterday choosing some unique and wonderful necklaces, earrings and bracelets to compliment our designer bridal gowns. No boring baubles here! These statement pieces will rock your socks off.
Here are just a few of my top picks. So many more pieces to arrive soon....

The colors featured in this collection are a hint of what is to come for next season....we are drooling over the "Isabelle" bracelet in orchid, paired with delicate "Hannah" earring with the iconic rose design, and jewel drop. (Emerald is going to be huge in 2012) The modern chandelier shape of the "Trista" in smokey is the perfect compliment to the hot trend of charcoal accents. Who could possibly resist the "Nyla" in rose quarts?? Not this pink loving girl! Still searching for your something blue? Toss that silly blue guarder and snatch up the "Dee" and "Rena" earrings in light blue and sky. The best thing about all of these pieces??? With the help of our stylists, we can customize a color just for you!

Don't forget your bridal party gifts!! Kendra Scott jewelry is loved by all!! "Paley" was the fav of my little styling assistant. Couldn't resist.